STRABAG Real Estate, 4th floor, TechGate, Vienna, 2019

STRABAG - Real Estate has its new headquarters on the 3rd and 4th floors of the TechGate building in Vienna. I was invited to implement an artistic concept for the 4th floor, which creates a new identification of the company with the new building in the existing spatial structures of TechGate. At the same time, the difficult spatial orientation should be made easier and a connection between reception, sales area and public corridor should be established.
Materials: corridor: acrylic painting in situ, reception: glass wall: printed adhesive film, sales rooms: printing on acrylic glass.

Reception

The glass wall of the reception dominates the reception area and is therefore a "business card" for the company. The subject is a thematic encounter between my artistic theme - the relationship between man and architecture - with the theme of the company (real estate construction and sales) and their slogan "Teams Work". Here we see three figures that are interacting with and through red architectural elements.

Corridor

This corridor is a 110m long, narrow, low, artificially lit and monotonous space. The individual office doors cannot be clearly identified, making orientation particularly difficult for those unfamiliar with the building. The task here was to make practical use of the artistic design and to create an optical guidance system that optically also shortens this sheer length of the space.

I succeeded in doing this by introducing distorted, colored arches as design elements, each of which leads to a door, thus marking the office entrances for better orientation at a distance. In addition, these arches divide the corridor into segments, a visual effect  that makes the corridor seem shorter, than it actually is.

4 SaLESROOMS

Prints on acrylic glass, two-part, 60 x 80 cm, 60 x 40 cm, 2019

To enliven and better identify Strabag RE's several sales rooms, I created versions of the main subject, which was introduced on the reception glass wall, as diptychs - acrylic prints with distinct color schemes. Each salesroom now has its own diptych, complete with its own color.